I have a big problem with small business owners undercharging for their products and services, and from my experience, way too many of you are doing it.

I’m a very fair and generous person, which got me into trouble in the early days of my business when I was giving away this, that and the other for free; discounting for no particular reason; and running what felt like a charity at times because people wanted to “pick my brain” in exchange for a coffee (my brain’s the stock-in-my-shop and it’s worth a LOT more than 4 bucks!).

Fast forward to now, and I’ve left that dollar-shop mentality far behind.  I appreciate the value of what I do, and the outcomes that my clients get, so there’s a price tag associated with the level of service I deliver which I won’t slash for anyone.  And I recommend you do the same too.

As a small business owner it’s important to fully understand what your products and services cost, and what their value is in the market.  And it’s also critical that you appreciate what YOU personally bring to the table and how much that’s worth to your customers.