Why Everyone Needs to SWOT Their Career

Published: October 9, 2012
By: Faye Hollands

This week I butchered my daughter’s hair, and I mean REALLY butchered it.  For some strange reason I figured it was my motherly duty to give her fringe a trim rather than let someone who knows what they’re doing sort it out.  That was a big mistake, and it got me thinking about how important it is to know what you are – and aren’t – good at, and how leveraging that valuable information can really help you excel in your career.  Here’s how…

Career Action Plan

I’m sure we’ve all been asked that cringe-worth interview question “What are your strengths and weaknesses?”, and whilst it’s an old-school approach to interviewing, it still has a very important place in building a strategic career plan.

I clearly know that one of my strengths is NOT hairdressing, and that’s OK – after all, it’s got nothing to do with my professional life, and personally I’ve just learned that taking my daughter to the hairdressers is a ‘must’ from now-on!  But what if that was a skill that I really needed in my current job, or one that was going to be required to further my career?

By taking the time out to identify what your strengths and weaknesses are, and combining them with a clear sense of career direction, you can build a really robust professional plan of action that will help you keep moving forward in your career.  Importantly, this exercise will also help you address any skills gaps that you have and allow you to start working on them BEFORE you need those attributes in your job.  This in turn will make you a more valuable employee, and a more attractive hire to prospective new employers.

One of the best and most simple exercises to use to identify these areas is a SWOT analysis which looks at your strengths, weaknesses and the opportunities and threats in your current or intended career path.  You can download a SWOT template by clicking here.

When you know what you want to achieve in your career, a SWOT analysis can help you structure how you to make that vision a reality by taking advantage of your strengths, addressing your weaknesses, capitalising on the opportunities available, and where possible reducing the threats.

Your career SWOT should be managed like a working-document, making sure that you review, update and action it regularly.  By keeping on top of market conditions, and knowing yourself well, this format makes it easy for you to keep moving forward professionally.

So make sure you click here now, download your SWOT template, and get filling it in fast … your career will thank you for it!

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Written by Faye Hollands – Director at Outshine Consulting

Faye is an accomplished Career Coach, Small Business Coach and Productivity Specialist who has successfully coached countless clients on how to create a career they love, get more done in less time, and achieve personal and professional success.

To receive your FREE MP3 download of Faye’s popular teleseminar ‘How To Create A Career You Love‘ and weekly articles to improve your career, business and time management skills click here.

You can contact Faye on +61 2 8323 4335 or email fayehollands@outshineconsulting.com

Faye Hollands

About Faye Hollands

Faye is an accomplished Career Coach, Small Business Coach and Productivity Specialist who has successfully coached countless clients on how to create a career they love, get more done in less time, and achieve personal and professional success. To receive weekly articles to improve your career, business and time management skills click here or book your Free Focus Session here.

You can contact Faye on +61 2 8323 4335 or email fayehollands@outshineconsulting.com

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