How Real Relationships Can Build Your Career & Business

Published: April 23, 2010
By: Faye Hollands

It doesn’t matter whether you want to secure a new job, get on better with your boss or attract more clients, there are 3 things you MUST do to establish the relationships you need to achieve those goals.  By focussing on these simple steps you can set yourself apart from the competition, build a network that values you AND get better results.  It’s a win-win all round, but unfortunately now enough people are doing it…

3 Simple Steps

I attended a webinar yesterday where Social Media Guru Dainaz Illava pinpointed five mistakes that people make when using sites such as Facebook to build their business, and it occurred to me that one of those mistakes is not only seen in social media, but very regularly across business in general.

Dainaz said that the third biggest mistake people make when trying to grow their business via social media is failing to build a relationship.  This is a faux pas that many also make when they’re hunting for a job,  out networking, or trying to hit their sales targets.

The problem is that if these activities become too transactional i.e. you mail-shot your CV out, you spam clients, or only talk to your boss when you want something, you fail to build up a relationship with the person you want to influence most, and generally that means that the result you’re looking for will be tainted in some way, if there’s a result at all.

Thankfully Dainaz has a snappy 3 step plan which outlines how to build relationships that convert into business: –

  1. People need to like you
  2. People need to know you
  3. People need to trust you

Once someone likes you, feels as though they know you and then trust’s you, they are much more likely to want to work with you, and this principle can be applied to all types of relationships, personal and professional.

So what does this mean in tangible-terms?  Well, let’s take the example of someone looking for a new job or prospecting for sales: –

1.  People need to like you

Your personality needs to shine through in all of your marketing material i.e. resume, cover letter, on-line profiles, email communication, voicemail message, newsletters – anywhere you can be found make sure your message is consistent.  People need to be able to work out WHO you are in order to know whether they like you or not!

2.  People need to know you

Do you keep yourself to yourself, or do you allow people to see the real you?  I’m certainly not suggesting plastering a drunken photo of yourself onto your CV but you communicate in a way so that those around you can get a real grasp on who you actually are (if you’re not being the person you need to be in order to achieve your goals you need to tweak your personal-brand).
Regardless of whether you’re in an interview, meeting a client, or talking to recruiters, you don’t need to talk business the whole time – pick an appropriate moment and engage in ‘small talk’ that allows the person’s you’re communicating with to actually get to know you.

3.  People need to trust you

Quit the sales-pitch, ditch the rehearsed lines, and instead be yourself.  When you talk about what you REALLY can do, what you REALLY are passionate about, and how you REALLY can help, you open up the gateway for people to trust you.
You must ‘walk your talk’ – so don’t over-promise, be accurate and honest, and deliver on your commitments.  There’s nothing worse than candidates in interview who have beefed up their CV so much that they can’t answer questions about their own so-called experience, and over-selling your product or service in a sales meeting will not help you develop trust with your client in the long run.

So if you want to secure your ideal job make sure that you get out and build relationships with the people that can help you – real relationships, not just an exchange of business-cards or a quick email.  And if you want to get more sales, get to know your customer, and let them get to know you.

Forget that nasty word ‘transaction’ and instead put some heart and soul back into the art of business relationships.

If you would like to find out more about how coaching can help you manage your time smartly and create a career you love book your free 30-minute coaching consultation now.  Simply click here to schedule your appointment.

Written by Faye Hollands – Director at Outshine Consulting.  Faye is an accomplished Career Coach and Time Management Specialist who has successfully coached countless clients on how to create a career they love, get more done in less time, and achieve personal and professional success.  You can contact Faye on +61 2 8323 4335 or email

Faye Hollands

About Faye Hollands

Faye is an accomplished Career Coach, Small Business Coach and Productivity Specialist who has successfully coached countless clients on how to create a career they love, get more done in less time, and achieve personal and professional success. To receive weekly articles to improve your career, business and time management skills click here or book your Free Focus Session here.

You can contact Faye on +61 2 8323 4335 or email

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