3 LinkedIn No-No's

Published: September 19, 2012
By: Faye Hollands

If you take your career seriously you know that having a LinkedIn profile is a must.  But with potential employers and clients able to check you out at any time it’s not enough just to have a presence, you need to make sure you’re setting the right first impression and avoiding the major no-no’s that can ruin your brand and reputation.  Here’s how…

Avoid These Common Mistakes

LinkedIn is a highly valuable professional networking tool, and when used in the right way can help you generate new business, build your brand and climb the career ladder.  But it can also hinder how professional you appear so take a moment now to read through these 3 no-no’s that are really easy to avoid: –

1.  No Profile Picture:

LinkedIn is about building professional relationships which involves building trust – something that is trickier to do on-line.  So to help it’s important to have a profile picture to prove that you’re a real person.  If you don’t, people viewing your profile might wonder what you’re hiding and that question alone will have a direct impact on how much they trust you.

From my experience the majority of ‘people’ I’ve seen on LinkedIn without a profile picture have been spammers – is that the impression you want to create?

You don’t have to have an expensive professional photo taken (although I would recommend getting a good head shot done at some point as this helps with your personal branding).  What you do need is a clear, professional photo that shows who you are … not the latest picture of you in a bar necking a tequila shot!

2. Only Using LinkedIn When Job Hunting

LinkedIn isn’t a tool only to be used when you’re looking for a new job!  Remember, people will check you out on-line at many other times so it’s important that you keep your profile up to date regardless of your job-hunting status.  Your network is your net-worth, so take your profile seriously and keep fine tuning it throughout your career.

3. Using Auto-Generated Templates

I’ve said this time and time again, but unfortunately it still needs to be shouted from the rooftops – don’t use auto generated templates! Sending someone a connection request with a message automatically generated by LinkedIn is highly  impersonal and shows a complete lack of thought and attention to detail.  The least you can do is take a minute or two to write a personal introduction and explain why you would like to connect with that person.

You don’t build relationships in the off-line world by spouting out a robotic sentence every time you meet someone new, so don’t do it on-line.  Tailor your communication and make an effort towards the person you’re contacting – that way you’ll get the best result and build a stronger network.

Instead of using settling for LinkedIn’s ‘I’d like to add you to my professional network’ template which is probably the most widely used, how about ‘I’ve noticed that we have some similar connections, and belong to a few of the same groups.  You have some interesting experience that I’d like to know more about and would appreciate connecting with you on LinkedIn’.  That took all of 15 seconds to type, and is much more personable.  Rant over!

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Written by Faye Hollands – Director at Outshine Consulting

Faye is an accomplished Career Coach, Small Business Coach and Productivity Specialist who has successfully coached countless clients on how to create a career they love, get more done in less time, and achieve personal and professional success.

To receive your FREE MP3 download of Faye’s popular teleseminar ‘How To Create A Career You Love‘ and weekly articles to improve your career, business and time management skills click here.

You can contact Faye on +61 2 8323 4335 or email fayehollands@outshineconsulting.com

Faye Hollands

About Faye Hollands

Faye is an accomplished Career Coach, Small Business Coach and Productivity Specialist who has successfully coached countless clients on how to create a career they love, get more done in less time, and achieve personal and professional success. To receive weekly articles to improve your career, business and time management skills click here or book your Free Focus Session here.

You can contact Faye on +61 2 8323 4335 or email fayehollands@outshineconsulting.com

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One Response to 3 LinkedIn No-No's

  1. Nina Booth

    Word to the wise, there’s no apostrophe in resumes.

    Good luck with your business.

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