A Day In The Life Of… An Executive Matchmaker

Published: August 17, 2010
By: Faye Hollands

Have you ever wondered what it would be like to play cupid for a living and become a full-time, professional matchmaker?  Well here’s your chance to find out as Australia’s Dating Guru,  Samantha Jayne, gives you a sneak-peak into the life of an Executive Matchmaker…

Professional Profile

What is your current occupation?

I run a company called Blue Label Life.  We are Australia’s largest, most successful private matchmaking agency.  It’s a bit of an “out-there” industry, but the career (if you call it that) involves me playing cupid.  Every day we meet amazing, busy professionals looking for to meet someone special.  Our clients are people from all walks of life.  They range from business owners, professionals, celebrities, consultants, politicians to everyday people.  What brings them together is the pursuit of happiness which is often found with that crazy little feeling called love!

What were you doing before you started your career as an Executive Matchmaker?

I was heavily involved in the fitness and well-being industry. I have worked as both a fitness and nutrition consultant and personal trainer before taking the plunge into private matchmaking in 2005.

How did you make the move into your current position?

Matchmaking really started as a hobby. During my years as a personal trainer, I had a history of bringing friends, clients and colleagues together.  Working with busy professionals in my personal training business allowed me to really connect with people. It was so rewarding to see the transformations that took place with their bodies and attitudes towards life. It has been said that people don’t change, but they do. For me, it was gratifying to know that I played a role in the transformation from zero to hero. I love an underdog story!

After a few years playing cupid, a friend suggested the possibility of matchmaking as a career – to which I laughed at. But I couldn’t get it out of my mind. For the first time in my life, I felt as though I had a sense of purpose. It’s a strange feeling, and one that I only thought existed in the movies, but the more matches I made, the more it felt like that this was what I was put on this earth to do.  So I started hosting singles events and before I knew it, Blue Label Life found its legs.

What does a typical day at work look like for you?

Like many other corporate professionals, I begin each day with an early morning run. After that, I’m either on a plane to Melbourne or Canberra or in a car to Sydney’s Chifley Tower.

When I arrive, it’s time to meet potential clients via a one hour consultation. It’s here that no stone is left unturned. Tough questions are asked, awkward answers are received, and truths are revealed.  Several interviews later, it’s time to make my selections (or matches) for the day. Who should be paired with whom? Where should the introduction take place? When should it take place?

Then comes the consultancy, if you call it that. I usually spend afternoons offering style/fashion points or health and fitness advice to clients. It could be something as simple as sneaking a quick gym session together or shopping for a new suit/dress.

If it’s a busy day, I will have to pick up a dress of my own – either for a networking event or a wedding reception for two former clients. Speeches are made, toasts are given and it’s off to bed!

What do you love most about your job?

I love the idea of being able to play a small part in giving people the life they deserve.  I love to see the sparkle in someone’s eye when they tell me about their newfound love. I love saying “I told you so” to people who were apprehensive about meeting someone they wouldn’t usually consider.

It’s these kind of moments that get me out the bed in the morning and what keep me out bed at night.

What is the most challenging aspect of your job?

Private matchmaking has been big in global cities like New York and London for some time now, but the industry itself has only grown its legs in Australia in the past couple years.

The big challenge right now is to market our company in a way which distinguishes personal matchmaking from its online counterparts. They are very different species!

What are the top 3 pieces of advice you would give someone considering following your footsteps?

  • Plan: I heard this statistic a few months ago and I couldn’t believe it; “Over 85% of company directors spend less than one hour per month on strategy.”
  • Hire the best and forget the rest: The first time we revamped our website, I spent a tone of money and it took over a year to build. When it was finally ready it had no traffic. After three months of going nowhere, I bit the bullet and started from scratch with a more credible company – the company responsible for the new site. Needless to say, it was a painful experience.
  • Exposure: I can’t stress how important developing a presence online is in this day and age. No matter the industry, be sure to do your homework on planning your website. Familiarise yourself with SEO (search engine optimization) so you can achieve the highest possible ranking in Google.


Samantha Jayne - Blue Label Life

Samantha Jayne is a professional match maker and Director of Australia’s exclusive dating agency Blue Label Life which assists busy professional singles looking for love, offering a personalized service, compatibility tests and the ever flowing hot topic of dating tips.

Samantha is THE expert in rescuing professional singles looking for love – Blue Label Life boasts an incredible 92% success rate in establishing long term relationships and Samantha regularly appears on talkback radio, television and several advice columns offering relationship advice to the nation!

For more information on private matchmaking, exclusive dating tips, or to book a complimentary consultation with Samantha Jayne, please visit www.bluelabellife.com.au or call 1300 553 510.

Faye Hollands

About Faye Hollands

Faye is an accomplished Career Coach, Small Business Coach and Productivity Specialist who has successfully coached countless clients on how to create a career they love, get more done in less time, and achieve personal and professional success. To receive weekly articles to improve your career, business and time management skills click here or book your Free Focus Session here.

You can contact Faye on +61 2 8323 4335 or email fayehollands@outshineconsulting.com

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